E-commerce strategy: text and cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. Full-text paper (pdf): e-marketing-a literature review from a small businesses perspective. Literature review: sistem reputasi berbasis feedback rating pada e-commerce i putu arya dharmaadi1, dan suhono harso supangkat2. Review of literature e-commerce is using the internet to develop more market and enhance more customers with a low cost of investment however,.
13 chapter 2: review of literature 21 introduction this chapter consists of review of literature related with influence of online marketing on consumers and also deals with business perspective. Electronic commerce or e-commerce is growing extensively on internet although the term of e-commerce might sound bizarre, chapter 2: literature review. A literature review and classification of electronic commerce research we present a literature review and classification the ongoing tug-of-war for e.
A literature review of the trend of electronic abstract-this paper contains a brief discussion of search engine marketing or e-commerce, literature survey,. This literature review was also conducted to help put the research furthermore, its relation with e-commerce is at the source of many disagreements. The factors that affects e-commerce adoption in small and medium enterprise: a review an intensive literature review was carried out to find the. 7 chapter 2 literature review: markets, intermediation and e-commerce introduction this chapter describes a range of issues relating to markets and to the value chain, and. Chapter two: literature review chapter 2 is an overview of online business and an exploration of trust can hinder e-commerce.
This article aims to suggest various e-commerce research topics to help you mobile e-commerce dissertation topics the literature review of a dissertation. Firms across the globe have adopted e-commerce (ec) in their operations and have reaped benefits thereof while firms in technologically developed countries like us and uk has deployed ec to its. How e commerce is changing consumer buying behaviour marketing essay print of this channel, e-commerce, for the future: writing a literature review.
E-marketing - a literature review from a small businesses this paper aims to build a structured literature review to the field of e e-commerce, e-business. For instance, according to jia-xin, hong-xia & jun (2010), it is estimated that one of four customers in china and 2 of three in europe and korea use e-commer. Firms across the globe have adopted e-commerce (ec) in their operations and have reaped benefits thereof while firms in technologically developed countries like us and uk has deployed ec to its advantage, whereas firms in developing countries like india failed to follow the suit. Request pdf on researchgate | a review of e-commerce literature on india and research agenda for the future | firms across the globe have adopted e-commerce (ec) in their operations and have reaped benefits thereof.
E-commerce logistics: a literature research review and topics for future research: 104018/jesma2012070101: e-commerce has attracted increasing interest at the beginning of the 21st century, in both academia and practice. 143 e-commerce and online consumer behavior in india: a literature review ms baljinder kaur assistant professor ptu nalanda school of tqm & entrepreneurship. A review for mobile commerce research and applications e a review of the literature on m-commerce the selected online databases for the m-commerce literature. In this paper, we present a literature review and classification scheme for electronic commerce (ec) research the former consists of 275 journal articles published between 1993 and 1999 in nine journals that are appropriate outlets for ec research.